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TCG Design, Kim Smith
There is a quiet buzz of energy from the creative hive that is the office of TCG Design in East Petersburg. Established 25 years ago this design and marketing firm produces powerful and memorable campaigns that have garnered over 150 industry awards over the years. Their motto is “We work magic” and you can see the results every time you see the iconic logo for YWCA Lancaster Race Against Racism or take a moment to browse the new website for Power Packs Project.
In 2017 Kim Smith, the Creative Director for TCG Design reached out to SCORE Lancaster-Lebanon for a mentor and was paired with seasoned volunteer mentor Kevin Saint Cyr.
“I heard about SCORE from a friend a couple of years ago and decided to reach out to them to help me with my business. We have been in business for over 25 years but, several years ago, we had a change in leadership which left me wearing some hats that were out of my areas of expertise. Working with my mentor has helped us to develop our mission, vision, and values, create an elevator speech, identify our strengths and weaknesses, and is helping us learn the art of developing new business.”
~ Kim Smith, Creative Director, TCG Design
Over the course of the last two years, Kevin worked closely with Kim and her team and got to learn about her business and her goals for the future of TCG Design.
“Possessing a strong “can-do” attitude, the TCG Design team is committed to their client’s success and serves clients ranging from large corporations to small businesses. We focused on the development of a Strategic Plan which resulted in a new business development strategy. The team also developed target market strategies for commercial and government markets.”
- Kevin Saint Cyr, SCORE Lancaster-Lebanon volunteer mentor
Kim continues to meet regularly with her mentor and has an agenda for her work with him with a focus on the future.
“My vision is to grow our business in the areas in which we excel and, in addition, develop the skills to adapt to evolving changes in our industry. My immediate goals are to add new clients and increase our revenue over the next year.”
~ Kim Smith, Creative Director TCG Design
Kim’s time with her mentor has produced real results for her company and strengthened her confidence in her role as its leader. She believes that this has been an invaluable experience for her as a small business owner. When asked what advice she might have to convey to other small business owners, entrepreneurs, or start-ups, her response was:
“My advice is to reach out to SCORE Lancaster-Lebanon whether you are a brand-new business or established, even for many years. They are a treasure chest of resources and knowledge. We've been working with SCORE for two years and we have so much more that we can learn to be the best that we can be. Our mentor Kevin has made me see that all things are possible and I'm not all alone in this.”
~ Kim Smith, Creative Director, TCG Design
Broad career experiiences affords the opportunity to assist startups and estalished small businesses...
