Claim your seat for the Online Webinar Series!

$100 for all 5 webinars (NO COST for Veterans)

Offered for 2 hours starting at 6:00 pm (some sessions will extend later according to content) on July 7, 14, 21, 28 and August 4. This five-part Simple Steps Workshop series may be the best action you can take to strengthen an existing business or to start up a new one. This series will be a virtual event format via ZOOM.

Webinar Details

Simple Steps is a comprehensive program offered by the SCORE Lancaster-Lebanon Chapter with the goal of assisting and equipping small business entrepreneurs with the tools needed to develop a successful business plan. The program will help business entrepreneurs start and grow their business. The program consists of five 2+ hour sequential classes.Who should attend? Individuals or business partners considering starting a business, buying a business or small business owners who want to enrich and grow their business profitably. Swipe and scroll through the 5 event series details below to learn more about each webinar.

SIMPLE STEPS SESSION 1: Starting a Business

An introduction to the SIMPLE STEPS Program, including steps an entrepreneur needs to know to start a business or run a new business. This session provides: Introduction to SCORE and entrepreneurial colleagues, also starting a business; Myths and realities of entrepreneurship; Critical success factors; Types of Businesses; Overview of key business planning components to be addressed in detail in upcoming sessions; Components of business ownership; Legal considerations (structure, licensing, taxes); Business and Marketing plan overview; Financial Plan overview, including cash management and funding. REGISTER NOW >>

SIMPLE STEPS SESSION 2 : Business Planning

This session focuses on business planning. It discusses how to develop the business idea/concept, create the business model and data collection of core information to create a professional and viable business plan. This session also focuses on:  Developing your business concept; Elements of a Business Plan;  Identifying customers and competitors;  How and where to collect the information to complete a Business Plan. REGISTER NOW >>

SIMPLE STEPS SESSION 3: Marketing

This session provides an overview of a marketing plan and guides the participants on the steps necessary to build a successful plan. The discussion will touch on product definition, pricing strategy, competition, target markets, marketing strategies to reach customers and costs elements as related to marketing plan choices.  Define your product or service and the benefits they provide;  Define and target your customer and the benefit you provide them;  Differentiate your product or service; Promote your product or service; Place your product in the marketplace (retail store, website, mail order, etc.) REGISTER NOW >>

SIMPLE STEPS SESSION 4: Financial Planning and Projections

This session focuses on financial planning for a successful business. The session is intended to take the mystery out of the“numbers” and provide a clear financial framework and tools for understanding and tracking business performance. Participants will learn how to create: Forecast of revenue and expenses; Cash Flow Statement and Balance Sheet; Profit and Loss Statement; Break Even Analysis and Benchmarks for your company compared to industry norms. REGISTER NOW >>

SIMPLE STEPS SESSION 5: Funding and Financing and Panel Discussion with Key Resources

This session discusses financing your business & includes sources of funds, financial statement analysis, accounting & bookkeeping systems, the six C's of credit, banking relations, ratio analysis, monthly preparation and review of financial statements. A bank loan officer will provide an inside view of how a banker assesses the merits of business plans & loan applications. In addition, a panel of key resources every small business should know will be available to answer questions on why and how to get started. Resources include: Banker, Insurance Agent, Lawyer, bookkeeper & SCORE Mentor. REGISTER NOW >>