"Several years ago, I had the good fortune of working with a Lancaster County dairy farmer who wanted to not only increase the amount of milk he produced but improve its overall quality as well.

As his SCORE mentor, I asked a lot of questions. One of the first was whether he had access to data, and if so, how often he looked at it.

The dairy farmer sheepishly confessed that while he had plenty of data available to him, he rarely reviewed it. Only after we began to analyze his production information were we able to determine that there were clear and definable times when his milk production dropped. Further inspection revealed that he had an electrical issue with his milking machine."