Marketing, Public Relations & Sales Resources

Customer surveys are valuable -- in more ways than you might think. Here's a step-by-step plan to help you gain a goldmine of actionable feedback.

PR should be a cornerstone of almost any small business growth strategy. Learn how to write an effective press release. Read more

For a bar or restaurant, getting involved in the community is key to success. Here are five ways to make your establishment stand out. Read more

One way to increase your odds of ranking higher on Google is by claiming and optimizing your free Google My Business (GMB) online business listing.

Learn about the power of visuals in content marketing - not just pretty stock images for featured images, but dynamic visuals that tell their own story.

The State of Video Marketing in 2018 polled two groups--marketers and consumers—to find out what they think of video marketing. Read the results.

You've got a strong business brand, but how well does your personal brand support it? Here, Gini Dietrich shares her advice for creating a personal brand. Read more

A chatbot is a computer program that stimulates conversation with users over the internet. Learn how this AI tool can help your small business marketing.

Here is a list of my “go-to” favorite strategies to quickly boost sales without spending a lot of money on ads or other marketing costs.

A pictorial representation of your company’s history can help capture where you have gone and events and people who have been important in that journey. 

When done correctly, blogging can help increase exposure to your target audience and validate your business as an expert in your industry.

Learn how you can show up high on the Search Engine Result Pages (SERPs) for keywords that relate to your business.