Leveraging Pinterest for Business: Insights from American Airlines July 18, 2012, 1:00pm EDT July 18, 2012, 1:00pm EDT
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Popular new social network Pinterest is not just for stay-at-home moms with a penchant for crafts and cooking. Many businesses are taking advantage of Pinterest’s highly visual and highly viral platform to build brand awareness, enhance reputation and drive e-commerce. 

Join Stephanie Scott, Social Media Specialist at American Airlines as she discusses how to leverage Pinterest for your business, including how to establish your presence, what types of content to share, how to conduct a promotion and how to measure results. Stephanie will also take questions from the audience.
You will learn:
  • What is Pinterest?
  • Who is using it?
  • How can I use Pinterest for my business?
  • What is the best type of content to share?
  • What limitations exist due to copyright laws?
  • How can I measure results?
  • How can I run a promotion on Pinterest?
  • Where is Pinterest headed?


About the Presenter(s)

In her role as Social Media Specialist at American Airlines, Stephanie oversees community management and content strategy for the company’s social channels, including Facebook, Twitter, Google+ and Pinterest.

Social Media Specialist, American Airlines
Leveraging Pinterest for Business: Insights from American Airlines