Browse Library

To instill a mindset of innovation at your small business, you may need to adopt some different ways of thinking. Read more

A brand audit is a checkup that evaluates your brand's position in the marketplace, its strengths and weaknesses, and how to strengthen it. Read more

How can you determine if a nonprofit is a charity? The answer is reliably found in the organization’s purpose. Read more on the differences. Read more

Expanding your small business internationally can protect your company from swings in the domestic economy, boost your brand image and grow your sales. Read more

Learn from non-profit guru Jack Dunigan. His work with charities, faith-based organizations and educational institutions make him the go-to guy for advice. Read more

Building a strong brand doesn’t have to drain your business bank account. Learn the essentials to develop and promote your business brand. Read more

As your business grows, building a strong bench of employees becomes increasingly important to success. Here's how. Read more

Every year, Interbrand releases its list of the best 100 global brands. Here are eight lessons you can learn from the world's top brands. Read more

Cynthia Knapic, Head of Animoto for Business, explains how small businesses can best incorporate video into their marketing strategies. Read more

Lead scoring is a way of ranking your sales leads by likelihood to purchase. Learn how to be more efficient with your sales approach with this practice. Read more

During regular reviews of merchandising data, you will run across problems. Two typical areas of concern are being overstocked or overbought. Read more

One of the most daunting responsibilities of small business owners is recognizing when it’s time to fire an employee. Learn how to protect yourself. Read more