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What’s the Difference Between B2B and B2C Branding?

Article Language: English

Marketing to a customer and marketing to a business hold different challenges. Learn about the differences between B2B and B2C marketing. Read more

Article

Building a Brand for Your Bar or Restaurant

Article Language: English

To develop your brand, begin by considering your what makes your bar or restaurant different from the competition. Read more

Article

Tips for Crafting the Perfect Press Release

Article Language: English

PR should be a cornerstone of almost any small business growth strategy. Learn how to write an effective press release. Read more

Article

5 Ways to Make Your Bar or Restaurant Stand Out From the Crowd

Article Language: English

For a bar or restaurant, getting involved in the community is key to success. Here are five ways to make your establishment stand out. Read more

Article

How to Create a Personal Brand That Supports Your Business Brand

Article Language: English

You've got a strong business brand, but how well does your personal brand support it? Here, Gini Dietrich shares her advice for creating a personal brand. Read more

Article

Getting Your Business Licenses and Permits

Article Language: English

In order to ensure you’re legally able to operate your new business, you’ll need to obtain the necessary business licenses and permits. Read more

Article

Boosting Referrals for your Business

Article Language: English

Customer referrals are one of the best and most cost-efficient ways that a small business can grow. Here are some things you can do to boost your own referrals. Read more

Article

4 Ways to Build Innovation Into Your Business

Article Language: English

To instill a mindset of innovation at your small business, you may need to adopt some different ways of thinking. Read more

Article

How to Do a Brand Audit

Article Language: English

A brand audit is a checkup that evaluates your brand's position in the marketplace, its strengths and weaknesses, and how to strengthen it. Read more

Article

Is Your Brand Ready to Go Global?

Article Language: English

Expanding your small business internationally can protect your company from swings in the domestic economy, boost your brand image and grow your sales. Read more

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