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SCORE New Mentor Profile: Mike Canarelli
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December 20, 2022
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Meet new SCORE Lancaster-Lebanon mentor Mike Canarelli. In most cases, our volunteer mentors are retired professionals who now donate their skills to support startups and help entrepreneurs achieve their dreams of small business success. Mike Canarelli is far from retired. He is CEO at SHYFT Careers, a hiring and talent recruitment management firm. He has also been a SCORE client and brings that unique perspective to the table as a new mentor. 

Growing up in an entrepreneurial household, Mike’s passion for business developed at an early age. After teaching himself to design and code websites at 16, Mike started freelancing for close friends and family. Throughout high school and college, he continued freelancing and eventually built a client list that produced steady work. In 2006 Mike decided to focus full-time on his freelance career and in 2009 he signed a lease for an office and hired his first full-time employee.  By 2010 Mike has joined forces with a consultancy to form Web Talent Marketing, a full-service digital marketing agency.

In 2017 Mike saw an opportunity to help companies hire digital marketing talent. After discussions with a friend who also owns a marketing agency, they started Shyft Careers, a digital marketing and IT recruiting company. Shyft partners with its clients to help them find the best marketing talent for their business. 

Despite leading a busy and active life as a business leader, Mike chose to lend his time and talents as a SCORE volunteer mentor. 

“From 2009 to 2018, I was an active SCORE client and saw firsthand how much help, guidance, and support SCORE mentors could provide. As my business matured, and I began to need their support less frequently, the relationships I had developed with my mentors grew into friendships. Throughout my time as a mentee, I often found myself offering advice and guidance to other small business owners and found great satisfaction from watching them flourish and succeed. Becoming a SCORE mentor was not only the next natural progression in my development as a mentor, it was also a great way for me to give back to an organization that has done so much for me over the years. Since joining SCORE as a co-mentor and subject matter expert, I’ve had the good fortune to meet and learn from other, more seasoned mentors, as well as help several truly special and outstanding clients.”
~ Mike Canarelli, SCORE volunteer mentor and subject matter expert

If you were to ask most successful leaders and managers the secret to their career success, you would find that many would point to a mentor who helped to guide them and that the significance of those relationships was key to the trajectory of their success.  It is equally true that mentors will often note the rewards of these relationships and the value added to their lives through the process of mentoring. 

“Since joining SCORE, I’ve had the privilege of working with some truly inspiring clients. Some are highly skilled and have simply needed help building a business around their natural abilities. Others have struck upon a wildly successful idea and want to learn how to manage growth while maintaining momentum. In every case, however, the clients I’ve met have had the passion, drive, and work ethic necessary to be successful contributors to our small business community. It’s been amazing working with so many talented and motivated people!”
~ Mike Canarelli, SCORE volunteer mentor

Mike is eager to serve with co-mentoring opportunities. He is familiar with the following:

• Business Operations
• Business Strategy & Planning
Manufacturing & Product Development
• Non-Profit
• Nonprofit, Public & Professional Organizations
• Technical & Scientific Services

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115 East King Street
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Lancaster, PA 17602
(717) 397-3092

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