Communications are key to a successful marketing strategy and SCORE Lancaster – Lebanon was deliberate in choosing a partner that would reflect our vision, values, and mission to the community. Fig Industries has provided us with the perfect partner that is not only committed to producing strategic design but also to connecting with our vision and elevating the wider community around us.
Deb Brandt, owner and creative director at Fig Industries, and publisher of Fig Lancaster has developed a mantra for her company of Design for Good. Her goal is “to communicate messages that change perceptions, connect with our clients’ vision, and enrich the communities around us. We’re responsive listeners who build trust by fostering relationships—and that’s at the heart of everything we do.”
The issues of Fig Lancaster have spotlighted our mentors, illuminated our mission, and celebrated our accomplishments. They have provided a window to potential donors who may never have heard of a SCORE mentor before and opened a window for a client who was just on the verge of launching their start-up.
“We love working with the creative and innovative team at SCORE. Their mission to empower and educate entrepreneurs in the City of Lancaster and beyond is well aligned with the mission of Fig and we are honored to call them a Community Partner.
“Over the past two years of our collaboration, we’ve worked with the SCORE marketing team to creatively feature their valuable work in the community through inspirational stories of their mentor/mentee relationships. Due to the hard work and talents of the SCORE volunteers, the Lancaster community has become a hub of innovation and entrepreneurship.”
Deborah Brandt, Fig Industries
Working with the Fig team has been a true partnership to effectively tell our story in the most creative way possible. In doing so we have broadened the scope of our audience and served as an example of the Fig mantra Design for Good.
“Deb Brandt and the Fig Industries team has helped SCORE Lebanon-Lancaster achieve our goals in creating awareness with potential clients, recruiting mentors, and reaching potential donors through multichannel efforts. The Chapter could not have asked for a stronger media and branding ambassador in sharing our stories and communicating our vision.”
Kathryn Ross, Vice President of Marketing for SCORE Lancaster - Lebanon